浙江大学中国跨境电子商务研究院与跨国公司国际研究会暨康奈尔大学数字经济国际论坛联合征文
“电商时代数字经济研究”
浙江大学中国跨境电子商务研究院与跨国公司国际研究会
暨康奈尔大学数字经济国际论坛
联 合
征 文
一、时代背景
自21世纪以来，人类社会开始进入数字时代。 除来自发达国家的传统跨国公司(aMNCs)之外，新兴市场跨国公司(eMNCs)在数字世界中的扩张非常显著。换句话说，自20世纪60年代开始，aMNCs、eMNCs以及与信息系统(IS)和信息通信技术(ICT)相关电子商务得以迅速发展。世纪之交以后，其全球扩展步伐更为显著加快。
eMNCs电子商务给发达国家aMNCs带来激烈竞争。在eMNCs势力和影响大幅提升过程中，许多eMNCs成为数字世界中家喻户晓名字。eMNCs在全球电子商务和经济中发挥着重要作用。电子商务、eMNCs和aMNCs已成为深受欢迎的研究议题。
许多学者认为人类社会正处工业化和全球化第四次技术革命，主要特征是由aMNCs和eMNCs驱动的数码化(digitization)和数字化(digitalization)。随着aMNCs和eMNCs电子商务发展，亚太地区凭借其互联网用户和数字消费已经成为全球领导者。
二、国际论坛
eMNCs在数字时代迅速崛起。毫无疑问，eMNCs 整体性升级正在颠覆七国集团跨国公司迄今为止所拥有的主导地位。为了研究数字世界eMNCs，康奈尔大学新兴市场研究院(EMI)会同德克萨斯大学达拉斯全球商务中心(CGB)、美国东北大学新兴市场中心(CEM)、迈阿密大学国际商务教育与研究中心(CIBER)拟于2020年5月13日至15日在康奈尔举办全球战略与新兴市场年会(GSEM)暨康奈尔大学数字经济国际论坛，主题为“电商时代的数字经济研究”。
GSEM年会曾在迈阿密(2016)、波士顿(2017)、迈阿密(2018)和达拉斯(2019)成功举办。2020年GSEM年会同时是康奈尔大学新兴市场研究院成立十周年庆典，旨在为聚集来自世界各地电子商务、战略信息管理、跨文化管理、技术战略和跨国企业等领域学者、高年级博士生和有关专家提供学术讨论平台。2020年康奈尔大学新兴市场研究中心GSEM国际论坛邀请浙江大学中国跨境电子商务研究院与跨国公司国际研究会参与，促进数字经济研究。
三、研究议题
为了推进数字化时代，不少专家学者聚焦于理解企业的国际化进程以及评估主流理论框架的适用性，过去几十年发表一系列重要研究文献。然而，针对新兴市场跨国公司和发达国家跨国公司电子商务研究仍处起步阶段，不少课题亟待进一步研究。基于这一认知，中国跨境电子商务研究院与跨国公司国际研究会及其所属、并由泰勒集团出版的国际期刊《跨国公司评论》（Transnational Corporations Review，TNCR）拟定配合康奈尔数字经济研究国际论坛，会同有关姐妹期刊包括SSCI期刊推出专辑，推动这一领域相关研究。专辑旨在从宏观层面探讨与数字化世界相关议题，具体包括但不限于：
· 跨国公司运行、影响和管理问题，如信息和通信技术(ICT)用于商业竞争、ICT对跨国公司影响，尤其对新兴市场跨国公司组织，包括对创新、全球战略以及ICT经济学影响；
· 行业层面ICT，比如行业变化及跨国公司如何应对IS和ICT技术变革等问题；
· ICT及其对社会影响，包括ICT社会环境影响相关问题，即三统一原则（经济、社会与环境）；跨国公司如何从社会福利、绿色技术角度来使用和管理IS/ICT；
对于促进IS和ICT发展，如信息通信技术与新兴市场等问题有兴趣专家学者，欢迎就有关eMNCs提升为推动品牌与产品市场差异化全球领导者角色研究。其议题包括但不限于：
· 跨国公司发展与数字化增长相关案例分析与理论思考；
· 基于现有文献和数字行业案例以及新兴市场跨国公司成功案例研究；
· 全球经济急剧变化的影响以及新兴经济体日益增长的软实力研究。
请注意，特辑均为英文，需提交至泰勒出版系统(www.tandfonline.com/rncr)。所有论文需经过专家评议评审流程。鼓励并建议有关专家学者投稿之前，包括研究与投稿过程中与特辑团队，按其给定邮箱提交有关研究设想和论文初稿，以便入选参会和专辑，包括有关SSCI期刊发表。
四、重要日期
· 论文摘要截止日期：2019年10月31日
· 全文提交截止日期：2020年1月31日
· 论文接受通知日期：2020年3月4日
· 提交同行评审日期：2020年5月至8月
· 接受发表通知日期：2020年8月31日
· 特辑出版日期：2020年12月
五、会议时间（后续正式通知为准）
· 注册日期：2020年2月1日（周五）
· 注册截止日期：2020年3月29日（周五）（入选论文须有作者注册，参与会议议程）
· 会议日期：2020年5月13-15日
· 2020年5月13日（周三），欢迎晚宴
· 2020年5月14日（周四），会议时间（全天）
· 2020年5月15日（周五），会议时间（全天，预计下午4点结束）
六、其它事宜
每位参会代表会务费100美元，用于会议文件及工作餐等安排，参会者交通费住宿费自理。
有关会议与论文提交更多信息，海外请联系：tncr.special@gmail.com（马老师）
有关会议与论文提交更多信息，国内请联系：hzhang30@163.com（张老师）
附：英文征文通知
2020 Cornell Conference on Digital
Economy
Zhejiang University’s China Academy
of Cross-Border E-Commerce
Transnational Corporations Council
of Studies
eMNCs vs. aMNCs, Competing in a Digital Era
Special Issue Call for Papers
BACKGROUND
Since the turn of the
century, it has become a digital era. In addition to traditionally multinationals
from an advanced world (aMNCs), the expansion of emerging market multinationals
(eMNCs) in a digital world has been remarkable. In other words, aMNCs,
eMNCs and ebusiniess linking to information systems (IS) and Information and
communications technology (ICT) have ventured since the 1960s, but it is only
after the turn of the century that this global expansion increased
significantly.
The eBusiness from eMNCs is giving tough competition to
developed world aMNCs. The eMNCs' power and impact has increased considerably
and many of them have become household names involved with a digital world. The
eMNCs play an important role in global eBusiness and economy. eBusiness, eMNCs
and aMNCs have become a popular subject of research.
Featured by the digitization and digitalization largely from aMNCs
and eMNCs, scholars argue that we are at the fourth technology revolution,
along with industrialization and globalization.
With a mixture of
eBusiness from aMNCs and eMNCs, Asia Pacific has become the global
leader with the Internet users and digital consumers. This links to studies on
digital infrastructure and effective regulations.
CONFERENCE
The
rise of eMNCs in the digital era has been meteoric. There is no doubt that the
escalation of eMNCs overall is capable of upending the hitherto dominant
position enjoyed by the G-7 multinationals. To
looking into eMNCs in the digital world, Cornell University Emerging Markets
Institute (EMI) and partners — The University of Texas at Dallas Center for
Global Business (CGB), Northeastern University Center for Emerging Markets
(CEM), and the University of Miami Center for International Business Education
and Research (CIBER) — are preparing for anannual Global
Strategy and Emerging Markets (GSEM) Conference in May 2020.
Previous GSEM conferences have been held in Miami (2016), Boston
(2017), Miami (2018) and Dallas (2019). This 2020 conference, along with a
celebration of the EMI Cornell for its ten year anniversary, provides a platform
to bring together senior and junior scholars, doctoral students, and
practitioners in the fields of international business, strategic information
management, cross-cultural management, technology strategy, and global
entrepreneurship from around the world. Transnational Corporations Council of
Studies and China Academy of Cross Border E-Commerce of Zhejiang University are
invited to collaborate with the Emerging Market Institute at Cornell University
in the United States for the 2020 conference on emerging multinationals in the
digital world.
ISSUES TO RESEARCH
In
response to a digital era, an important body of literature has grown over the
past decades. Such literature has focused in particular on understanding the
internationalization process of these firms and on assessing the applicability
of prevailing theoretical frameworks. The field of eBusiness from eMNCs and
aMNCs is still in its infancy and invites further study. In this spirit,
supported by China Academy of Cross-Border E-Commerce at Zhejiang University,Transnational Corporations Review(TNCR), an international journal published by Taylor & Francis Group,
considers a special issue to further stimulate research in this area. This special issue aims looking into various issues on a
macro level related to a digitalization world. These include but not limit to:
· The use, impact, and management issues of MNCs
at organizations, such as the use of ICT for business competitions, the impact
of ICT on multinationals, esp. eMNCs, and related management such as
innovations, global strategies; and ICT economics.
· ICT at Industry levels, such issues as changes
of industry and how multinationals cope with the (IS and ICT) technological
changes;
· ICT and its impact on society, including issues
related to social impact and environmental impact, that is, the triple bottom
lines; how multinationals use and manage IS/ICT from the perspectives of social
good, green IT and IT for green.
For
those who may be interested in IS/ICT for development, such issues as ICT and
emerging markets, research is welcome in looking into how eMNCs
are continuing their ascension as active global pursuers of further brand and
product market differentiation. These may include but not limit to:
· Examining concrete case analyses and
theoretical reflections on MNC-driven catch-up growth linking to digitization
and digitalization.
· Encouraging the papers
take help of existing literature and digital industry examples, as well as the
success of MNCs from EMs.
· Investigating the implications of the drastic changes in the
global economy and explore the growing soft power of emerging economies.
For
your attention, all submissions for this special issue will be going through
the Taylor & Francis’ online system at
www.tandfonline.come/rncr,
along with a peer review process from experts in the field. We encourage
potential contributors to submit their research proposal and draft paper to the
email contacts below for initial comments and suggestions.
DATES IN MIND
· Abstract/proposal encouraged
to submit: October 31, 2019
· Submission deadline for full
paper: January 31, 2020
· Author notification of
acceptance to Cornell conference: March 4, 2020
· Submissions peer review: May
to August 2020
· Acceptance for publishing:
August 31, 2020
· Special publication release:
December 2020
Conference Dates:
· Registration starts Friday,
February 1, 2020
· Registration deadline
Friday, March 29, 2020 (one author for each accepted paper/proposal must
register by this deadline for the paper/proposal to be included in the program)
· Wednesday, May 13, 2020
(evening reception)
· Thursday, May 14, 2020 (full
day)
· Friday, May 15, 2020 (full
day, concluding at 4:00 p.m.)
For
more information about the conference and special issue, please contact:
tncr.special@gmail.com(Overseas, Ms. Jen Ma); For additional information about the conference and
paper submission, please contact:
hzhang30@163.com(China, Dr. Hongsheng Zhang @ Zhejiang University).
References
Casanova, Lourdes and Anne Miroux (2018).
Emerging Market Multinationals and Development. Transnational Corporations
Review,10:4,285-287,DOI:
10.1080/19186444.2019.1573599.
Evans,
Michelle (2019). Digitalization in Asia: How one region is shaping worldwide
trends. Euromonitor International. April 2019.
Pillania,
Rajesh k (2009).Multinationals and emerging markets, in Business Strategy Series · February 2009 DOI:
10.1108/17515630910942232.
Schwab, Klaus (2018). Globalization 4.0 – what
does it mean? https://www.weforum.org. Posted November 5, 2018. Retrieved May 29,
2019.
附件下载：CfPs_Cornell EMI-ZJU CACE-TNCCS cn en.docx
